B2B Email sequence

It was a special project for me, for the reason that the client was a friend of my dad's, therefore my family's pride was involved.😤😤.
This client owned a catering equipment business in Europe. We decided to work on an email sequence, the quickest way to bring money into his business.
While my goal was to land him sales calls and customers, I focused on his audience's desires and implementing my marketing tactics to trigger their intention.
Results?
We got his phone ringing and appointments in the schedule.